Shop clinician-prescribed treatments or join Eterna for ongoing coaching, diagnostics, and personalized health optimization.
Licensed healthcare providers·Available nationwide·At-home or local lab testing·Charged only if a licensed provider approves
Two ways to start.
Treatments
Shop Treatments
Clinician-prescribed treatments with no membership required. Start an intake, a licensed healthcare provider reviews it, and you are charged only if approved.
A dedicated health coach, ongoing messaging access, biweekly live check-ins, quarterly deep-dive reviews, and one at-home General Wellness test when you join.
Shop by treatment. A licensed healthcare provider reviews every intake and you are charged only if approved. Turn a card over to see what each one does.
Metabolic Health
Semaglutide
Compounded GLP-1 therapy that may support weight management under the care of a licensed provider.
Form: Injection or Oral
Provider review first. Charged only if approved. Compounded, not FDA-approved.
Brain fogWaking at 3amFlat energy by 2pmSofter body, same weightLost driveRecovery that takes daysStalled strengthMood dipsBrain fogWaking at 3amFlat energy by 2pmSofter body, same weightLost driveRecovery that takes daysStalled strengthMood dipsBrain fogWaking at 3amFlat energy by 2pmSofter body, same weightLost driveRecovery that takes daysStalled strengthMood dipsBrain fogWaking at 3amFlat energy by 2pmSofter body, same weightLost driveRecovery that takes daysStalled strengthMood dips
Elevated ApoBInsulin resistanceLow free testosteroneSubclinical thyroidChronic inflammationVitamin D deficiencyPerimenopauseAndropauseElevated ApoBInsulin resistanceLow free testosteroneSubclinical thyroidChronic inflammationVitamin D deficiencyPerimenopauseAndropauseElevated ApoBInsulin resistanceLow free testosteroneSubclinical thyroidChronic inflammationVitamin D deficiencyPerimenopauseAndropauseElevated ApoBInsulin resistanceLow free testosteroneSubclinical thyroidChronic inflammationVitamin D deficiencyPerimenopauseAndropause
The top row is what you feel. The bottom row is what might be behind it. Most people never connect them.
The Eterna Loop
Assess. Test. Plan.Coach. Reassess.
Six steps. Then it runs again.
01
Assess
01
AssessStart today
Tell us where you are
A short intake about your goals, history and how you feel day to day. Nothing is prescribed automatically.
02
TestAt-home or local lab testing
Know your numbers
Hormones, heart, metabolism, inflammation, nutrients. Collected at home or at a local lab, ordered when your provider needs them.
03
PlanBuilt from your results and goals
Your coach builds the plan
Your coach turns your intake and results into a plan: nutrition, training, sleep and recovery. Anything clinical goes to a licensed healthcare provider, and a treatment is added only if the provider prescribes it.
Your plan
Built from your results
Active
Zone 2 base, three sessions weekly
Protein at every meal
Sleep window 10:30pm to 6:30am
Strength, two sessions weekly
Built with your coach
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04
CoachOnly at Eterna
The part everyone else skips
A dedicated coach helps you carry the plan out: education, accountability and support, with ongoing messaging access and biweekly live check-ins.
Built and run with your coach
9:41
JayEterna coach
Today 7:42 AM
Updated your week from Sunday's check-in: Thursday is zone 2 only now.
Done. I travel Friday, what should I keep?
Read 7:44 AM
Keep the walk and the 10pm cutoff. Skip the lift, no need to make it up Saturday. Check-in Sunday as usual.
Message
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05
Add treatmentWhen your provider decides it fits
Treatment, only when it fits
If your provider decides a treatment may support your plan, it is added after review. Prescribed only by a licensed healthcare provider, charged only if approved, and shipped after approval.
Measure progress and refine your plan every 90 days. A dedicated coach, ongoing optimization, and testing when it is needed.
Your coach
Dedicated health coach
Ongoing messaging access
Biweekly live check-ins
Quarterly deep-dive reviews
Your testing
One at-home General Wellness test when you first join
Labs required for a prescribed treatment while you are a member
Your care
Access to licensed healthcare providers when clinically needed
Up to 30% off eligible prescribed treatments.
Join Membership →Cancel anytime from your account. Monthly keeps access through the paid period.
Billed only when you use them.
Two things stay outside the monthly price, so the price stays honest.
Advanced diagnostics and genetics
Basic and Advanced testing and the Genetic Blueprint are priced separately. You add them when you want deeper data. They are never bundled to inflate the monthly price.
Prescribed treatments
Available when a licensed provider decides one is appropriate for you. Never automatic. Billed separately, and charged only if approved. See treatments
Cancel anytime from your account. HSA/FSA may apply to testing. One price, because we do not bill insurance.
Diagnostics
The numbers behindthe plan.
Every result comes back in plain language: what the marker is, what your number means, and what to do about it.
Heart
Basic and Advanced
Cholesterol, ApoB and triglycerides. The numbers behind how your heart is doing.
Metabolism
Basic and Advanced
Blood sugar, insulin and liver enzymes. How your body handles food and energy.
Hormones
Basic and Advanced
Testosterone, estrogen, thyroid and cortisol. Energy, mood, drive and sleep start here.
Nutrients
Basic and Advanced
Vitamin D, B12, iron and magnesium. The building blocks you may be running low on.
Inflammation and immunity
Advanced
hs-CRP and immune markers. Whether your body is under strain, and how much.
Genetic Blueprint
Coming soon
A one-time genetic test that may help personalize treatment selection. Join the waitlist below.
Treatment labs, the tests a prescribed treatment requires, are ordered by your provider: included for members, billed separately for non-members.
Basic
$249, $199 for members
The essentials: heart, metabolism, hormones, nutrients. Results with an explanatory report.
One at-home kit. Results that may help your provider personalize which treatments to consider. No purchase at launch: join the waitlist and we will email you when it opens.
A coach builds your plan.A licensed provider decides on treatment.
Your coach builds your plan with you and helps you run it: education, accountability and support. Anything clinical goes to a licensed healthcare provider, who decides whether a treatment is appropriate. Coaches do not prescribe, review results clinically or answer dosing questions.
Dr. Ajit Dhaliwal
Clinical Advisor
US-licensed physician. Advises on our clinical programs; he does not treat members.
Jay Maly
Director of Health Optimization
Leads coaching and the member experience.
Available nationwide through a network of licensed healthcare providers·At-home or local lab testing·Licensed U.S. compounding pharmacies·Encryption in transit and access controls
A health optimization platform with two ways in. Shop clinician-prescribed treatments with no membership required, or join the membership for a dedicated coach, ongoing optimization and at-home or local lab testing.
No. Any adult can start an intake for a treatment. Membership adds coaching, ongoing optimization and testing; it is never required.
Choose a treatment, complete the intake, and save a card. A licensed healthcare provider will review your intake and determine whether treatment is appropriate. If approved, your treatment ships after provider approval.
If you are not approved, you will not be charged for the treatment.
A dedicated health coach, ongoing messaging access, biweekly live check-ins, quarterly deep-dive reviews, one at-home General Wellness test when you first join, labs required for a prescribed treatment while you are a member, and access to licensed healthcare providers when clinically needed. $199 a month, month to month, cancel anytime from your account.
There is no fixed schedule. Your provider orders testing when your plan calls for it, and members measure progress and refine their plan every 90 days with their coach.
Your coach builds your plan with you and helps you run it. A licensed healthcare provider handles clinical review and prescribing when they are needed. Coaches do not prescribe or answer dosing questions, and coaching is not for urgent medical issues. In an emergency, call 911.
Eterna is a private service and does not bill insurance. Some testing may be eligible for HSA or FSA reimbursement.
Available nationwide through a network of licensed healthcare providers. Availability varies by state and by treatment.
Encryption in transit and access controls. We do not sell personal information. Your intake answers go to the clinical team that reviews them, not to marketing.
